May 2023 - August 2024

Masters of Information Technology Management

University of Texas Dallas

With a focus on IT consulting and management, this master's program equips me with the expertise to advise organizations on leveraging technology for strategic advantage and effective management of IT resources to drive business growth and innovation..

May 2023 - December 2025

MBA (In progress)

University of Texas Dallas

With a focus on advanced business analytics, this MBA degree will enhance my proficiency in data-driven decision-making and strategic management, further developing my skills in business leadership.

August 2018 - August 2021

BSc in Business Administration, Marketing

Wayne State University, Minor in Computer Science

Graduated with a focus on Marketing and a minor in Computer Science, achieving a GPA of 3.85.

September 2023 - Present

Owner, The Tech Guys

Gaming PC, Laptop, Data Recovery, IT MSP Support, Console Repair

• Acquired The Tech Guys, a leading tech repair company, and expanded services to include IT MSP services for businesses.
• Moved to a larger location in Richardson, increased revenue by 400%, and hired a team of 5 technicians within 4 months.
• Leading tech repair company in Dallas, specializing in gaming PC, laptop, data recovery, IT support, and console repair.
• Organize eSports gaming tournaments, partnering with Richardson ISD to throw free gaming tournaments for kids from 4 different schools.

Visit The Tech Guys

April 2023 - Present

Founder, Digital Dominance Marketing Agency

Full-Service Digital Marketing Agency

• Providing comprehensive digital marketing solutions to businesses of all sizes and offering free services for non-profits.
• Specializing in SEO, PPC, social media marketing, content marketing, and website design.
• Helping clients achieve their online goals through strategic planning and execution.
• Generated $65,000 for the medical non-profit "Noorishment" in 3 weeks and running campaigns to reach $100,000 in one month.
• Built and created a website and full system for the non-profit "Ramadan Hoops", generating $21,000 in 2.5 weeks.

Click Here For Case Studies

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Jan 2022 - Present

Founder, ToxicLoveDesigns

Fully Automated E-Commerce Business

• Created, formed, branded, and coded an entire online clothing brand with 50+ designs.
• Offer various products such as shirts, hoodies, mugs, paintings, and more helping scale store to a consistent monthly revenue.
• Fully automated every aspect of the business including social media, marketing, accounting, supplying, and order fulfillment.

Visit ToxicLoveDesigns

June 2022 - April 2023

Paid Media Manager

White Unicorn Agency, Dallas, Texas

• Managed and owned all client accounts from onboarding to present day with high client satisfaction and recurring meetings.
• Transformed struggling accounts into profitable and scalable entities through effective analysis, optimization, and strategic planning.
• Introduced a new competitive service option, generating additional streams of revenue for the company - Amazon Advertising, TikTok Advertising.
• Trained colleagues on best practices, implemented new systems, resulting in increased efficiency and productivity.
• Automated data processes and tasks, saving the company valuable time and resources.
• Presented to clients regularly, reinforcing value and building strong relationships.

Notable Accomplishments:

• Rigwa: Increased Amazon revenue from $8k to $22k+ per month, achieving ROAS rate increase from 1.02 to 3.5 in 3 months.
• D.rt: Leveraged Criteo to increase monthly DTC revenue from $7k to $15k, resulting in improved sales and ROI on Nordstrom.
• Hobo Bags: Developed and executed comprehensive TikTok ad strategy, resulting in over $20k in sales in less than 60 days.
• MangoRX: Helped form successful Snapchat ad campaign strategy, leading to increased sign-ups, purchases, and more.
• Goodjanes: Improved ROAS from 0.3 to 1.5 in just 5 weeks for a struggling Amazon account.
• Carnation Auto Spa: Achieved lowest CPC in 3 years on Facebook, reducing advertising costs while maintaining strong performance, and increased web traffic by 8% in 3 weeks through effective ad campaign management and optimization.

Other Notable Clients:

Perini Ranch, Capis, ALS FinishSchool, Diamond Health, Cambridge Homes, The Conservatory, ByJames.

Nov 2021 - Apr 2022

Digital Marketing Manager

TestingMom, McKinney, Texas

• Managed PPC budgets, platform accounts, and key relationships across multiple platforms with a total annual marketing budget of $1.3 million.
• Planned and executed web, SEO/SEM, database marketing, email, social media, and display advertising campaigns referencing customer database of over 2.1 million users.
• Designed, built, and maintained company social media presence increasing engagement by 32% across all platforms.
• Managed financial accounting, monitoring, and reporting systems.
• Prepared weekly, monthly, quarterly, and annual financial reporting.
• Measured and reported performance of digital marketing campaigns against ROI and KPIs.
• Utilized strong analytical ability to evaluate end-to-end customer experience and optimize user funnels.
• Led cross-functional projects using advanced data modeling and analysis techniques.

Jun 2021 - Aug 2021

CX Strategy and Insights Internship

OneMagnify, Detroit, Michigan

• Create and present informative, actionable, and detailed reports about the meaning of gathered data to clients and help them identify scenarios utilizing modifications in the data.
• Plan and coordinate the development of primary and secondary market research studies in support of strategic planning and specific marketing initiatives, as required and present findings of studies directly to Fortune 500 clients such as Ford.
• Monitor project progress by tracking activity; resolving problems; publishing progress reports; recommending actions.
• Utilized PostgreSQL, Python, and SAS to create, maintain, and organize data for client campaigns such as Takata Airbag recall, with 19 million data points per month.

Internship presentation

Dec 2019 - May 2020

Administrative Sales Internship

Quicken Loans, Detroit, Michigan

• Collaborated with Alpha Site Vice President, 3 Regional VP's, and 24 Directors to gain deeper insight into best practices and strategies for maximizing sales revenue.
• Tracked, measured, and reported on trends for sales team for analysis and decision making using daily reports, weekly, monthly reports.
• Supported sales team of 250+ with administrative assistance such as coordinating office tasks and responding to inquiries.

Featured on all Rock FOC's Computers

Featured on Rock Careers Website

Oct 2019 - May 2020

Planning and Social Media Specialist

EYEJ: Empowering Youth, Exploring Justice, Remote

• Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
• Increased CTR by 70% by developing ROI-driven online and social media strategies.
• Increased following and engagement on all social platforms by a cumulative 150% by supporting SEO initiatives to improve content, keywords, and branding.

October 2024

Basics of Machine Learning

Issued by Great Learning

Skills Covered: Linear Regression, Pearson's Coefficient, Coefficient of Determinant, Supervised Machine Learning, Introduction to Machine Learning

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October 2024

Introduction to Machine Learning

Issued by Great Learning

Skills Covered: Regression, ML on Cloud, Classification, Recommendation System, Supervised and Unsupervised Machine Learning

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October 2024

Introduction to Natural Language Processing

Issued by Great Learning

Skills Covered: U-Net, Stemming, Tokenization, Lemmatization, Sentiment Analysis, Semantic Segmentation, Textblob Sentiment Analysis

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October 2024

Machine Learning Algorithms

Issued by Great Learning

Skills Covered: Naive Bayes Algorithm, Support Vector Machines, Random Forest Algorithm, K-Nearest Neighbour Algorithm

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October 2024

Machine Learning With Python

Issued by Great Learning

Skills Covered: Python, Statistics, Machine learning, Reinforcement learning

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October 2024

SQL for Data Science

Issued by Great Learning

Skills Covered: SQL, Data Analysis, SQL with Python

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